BMW - On the road - (2008) :30 (Spain)

Tech trivia: On the road is the first advert ever being broadcasted in High Definition to the spanish market.
Agency: SCPF

“And so I shambled after, as I've been doing all my life after people who interest me,
because the only people for me are the mad ones, the ones who are mad to live, mad
to talk, mad to be saved, desirous of everything at the same time, the ones who never
yawn or say a commonplace thing, but burn, burn, burn, like fabulous yellow roman
candles exploding like spiders across the stars and in the middle you see the blue
centerlight pop and everybody goes ‘Awww!"
Jack Kerouac, On the Road

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