Audi RS6 - Gymnasts - (2008) :60 (UK)
Submitted by Dabitch on Fri, 05/16/2008 - 12:45.
Cut + Run Editor Andy McGraw recently completed a global spot for Audi through BBH London which is currently airing in the UK and will soon launch in the US. Directed by the ever- innovative Paul Hunter, the commercial is a stylized, choreographed merging of man and machine and the embodiment of human engineering.
Cut to a rhythmic track that includes actual Audi RS6 sounds recorded at a racetrack, "Gymnasts," features a cadre of gymnasts twisting, twirling and moving with precision. It is homage to the RS6's powerful engineering that demands "performance from every part."
"It was an honor to cut for Paul Hunter and an exciting project for many reasons, "says editor McGraw. "It required a combination of cutting to music and accurate comping of multiple layers to get exact timings. It's a great example of how all of the production and post elements come together with powerful effect."
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Very nicely done. I now feel completely unfit.
It's really striking. The part with the gymnasts swinging on the bar always reminds me of that strobe-motion effect that was so popular in the sixties: Like here. (By the way, surely that Band-Aid ad isn't from 1948?)
Colin always wonders exactly how many different gymnasts were used, and how much is computer duplication.
It is, as far as I recall. We did a history of the band-aid brand back at uni.
Wow, really ahead of its time!