The Economist new campaign - bringing back the visual.
Submitted by Dabitch on Sun, 05/04/2008 - 16:59.
AMV BBDO London has launched a new branding campaign for the economist, and with it they bring back the visual. And not just any visual,s they've gotten a hold of Paul Davis, Anthony Burrill and Design team Non Format (who did the "Balance" ad you see here) to lend a hand.
Mark Fairbanks and Tim Riley were the writers on this project, together with Paul Cohen Art Director and Paul Brazier is the Executive Creative Director.
I love it, especially the "Balance" poster, my fave.
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Call me old-fashioned, but I like my Economist ads to be about great words on red. These are too lightweight. I like them though, but not for The Economist. Plus, I'm sure I can badland that 'balance' ad. It might take me all week to put my finger on it though.
You're old fashioned!
Sheesh, someone had to :)
When I first saw this comment in the Recent Comments list, I thought that it said "You're old" (and nothing more).
I was wondering who found out! ;-->
I don't think these are as recognisable as the red background and witty copy line, but The Economist was in need of a refresh.
The new art direction is sublime even if the ideas are a long way from what we've come to expect (in comparison, that is; standalone they work - well, they work for me)
But oh, the irony if these are badlanded! :)
I'm working on it! I'm thinking it's on an album cover, rather than another ad.