Cut + Run Editor Andy McGraw recently completed a global spot for Audi through BBH London which is currently airing in the UK and will soon launch in the US. Directed by the ever- innovative Paul Hunter, the commercial is a stylized, choreographed merging of man and machine and the embodiment of human engineering.
Cut to a rhythmic track that includes actual Audi RS6 sounds recorded at a racetrack, "Gymnasts," features a cadre of gymnasts twisting, twirling and moving with precision. It is homage to the RS6's powerful engineering that demands "performance from every part."
"It was an honor to cut for Paul Hunter and an exciting project for many reasons, "says editor McGraw. "It required a combination of cutting to music and accurate comping of multiple layers to get exact timings. It's a great example of how all of the production and post elements come together with powerful effect."
Very engaging... thought it was a real story when I first heard it in Fox FM and it ended with a twist. Was a pity to me that I didn't get to show my folio to Josh Stephens for comments on the Folio night 2 days ago... one of the most unforgettable guest lecturer/copywriter back in RMIT...