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Lynx - Lynx Anti Soap Squad L.A.S.S - (2008) 2:00 (Australia)

Submitted by Dabitch on Mon, 03/31/2008 - 14:44.
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Lowe Rivet, Sydney has created a website, at www.lynxantisoapsquad.com, which features this 2 minute web film showing the squad in action.
ECD Dave Johnson said: “Positioning soap use as a crime and creating an impossibly hot squad of Lynx girls, hell bent on zero tolerance enforcement is frankly a ludicrous idea, but one that’s perfectly pitched to really engage guys at all the various touch points, and ultimately drive trial. Added to that, the ‘wall of shame’ for guys to dob in their mates really extends and deepens their participation in the idea and the brand.”

1 part "cops", 1 part "Charlies Angels", a dash of 70s porn movie = god please give us a new strategy for Lynx/Axe this is getting really tedious.

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Average: 3 (4 votes)
Submitted by James_Trickery on Mon, 03/31/2008 - 17:56.

Someone please take the AXE/Lynx strategy out back and shoot it in the head. We're finished with it.

Submitted by guitargod on Wed, 04/30/2008 - 05:05.

It doesn't work very well