Cut + Run Editor Andy McGraw recently completed a global spot for Audi through BBH London which is currently airing in the UK and will soon launch in the US. Directed by the ever- innovative Paul Hunter, the commercial is a stylized, choreographed merging of man and machine and the embodiment of human engineering.
Cut to a rhythmic track that includes actual Audi RS6 sounds recorded at a racetrack, "Gymnasts," features a cadre of gymnasts twisting, twirling and moving with precision. It is homage to the RS6's powerful engineering that demands "performance from every part."
"It was an honor to cut for Paul Hunter and an exciting project for many reasons, "says editor McGraw. "It required a combination of cutting to music and accurate comping of multiple layers to get exact timings. It's a great example of how all of the production and post elements come together with powerful effect."
David Jones sent us a message: I have goals...they're just not realistic.
bwahahah! That tickles my funny bone.
Personally I want Robert de Niro shadowing me as research for some part he's gonna play. ;P
I want a book written about one of my campaigns, a la "where the suckers moon".
I want a character in a TV series based on me. Like that sock-clad guy in Mad Men. Oh hai, is this the huge ego-convention?