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Mcdonald's - Extra large coffee - Sweden press

Submitted by Dabitch on Tue, 02/26/2008 - 11:32.
in

DDB Stockholm did this double page press ad for McDonald's extra large coffee currently running in Swedish papers. Creds go to the creative posse Andreas Dahlqvist (Creative Director), Simon Higby, Martin Lundgren, Ted Mellström and Viktor Arve (all "creatives" rather than art or copy).

See also: McDonald's Big 'n' Juicy Burger "Giant napkin" poster and the McDonald's Big 'n' Juicy Burger "Giant napkin" double page spread.

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Average: 5 (2 votes)
Submitted by Wendall on Tue, 02/26/2008 - 22:16.

Rather subtle. Took me a few seconds to notice it.

Submitted by kgeiger on Wed, 02/27/2008 - 10:08.

For a one-off advert, it's not bad. Not bad at all.

Submitted by Wendall on Wed, 02/27/2008 - 14:12.

Probably works better as a one-off. The only other version I can think of is a gigantic grease stain for the Big Mac.

Submitted by Dabitch on Wed, 02/27/2008 - 14:53.

Oh just you wait, there's more where that came from. I just posted the giant napkin poster. :))

Submitted by Wendall on Wed, 02/27/2008 - 14:54.

Guess I spoke too soon. Perhaps they will do a giant grease stain ad (I somehow doubt it, though).