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Jokk - The Trap - (2008) :30 (Sweden)

Submitted by Dabitch on Thu, 01/31/2008 - 17:58.
in

Note: It's not wise to go berry picking in bear country.

Production co: Traktor
Advertising agency: Saatchi & Saatchi Stockholm
Air date: Feb 4 2008

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Average: 1.2 (20 votes)
Submitted by tod.brody on Thu, 01/31/2008 - 18:13.

Uh.... Yeah. That makes me want to run right out and buy some. WTF. Maybe in the follow-up spot, someone can have their arm ripped off by the bear.

Submitted by Dabitch on Fri, 02/01/2008 - 09:17.

Did you see the swamp one?

Submitted by tod.brody on Fri, 02/01/2008 - 09:57.

Well, at least no one loses a limb in that one, and as you know, I just can't resist a Swedish girl saying "hello, hello?" Even if it is in a 19th Century Swedish accent. :-)

The spots are beautifully shot, and wonderfully art directed, but I still question the effectiveness of the bear version.

Submitted by adlib on Fri, 02/01/2008 - 11:31.

I predict these will be very popular virals and sell exactly 0 bottles of that drink as people in Latvia and California laugh at the films but can't buy the product.

Submitted by Neaner on Sat, 02/02/2008 - 18:49.

What the hell? What is in this drink?

Submitted by Dabitch on Sun, 02/03/2008 - 19:49.

Depends on which flavour you get - Either wild blueberry, Lingon(berry), wild cranberry, "Kråkbär", black currant, cloudberry or combinations of the mentioned (like lingon + blueberry). All berries in these drinks are 'wild' and not farm grown, they say. Hence the drama.

Submitted by James_Trickery on Mon, 02/04/2008 - 16:00.

This ad is so bad it could air on the Super Bowl!

Submitted by Dabitch on Mon, 02/04/2008 - 16:07.

Now THAT's an insult.

Submitted by Andreas-Udd on Wed, 02/06/2008 - 11:58.

Will this one air? So far I've only seen "the swamp" and short variants of it on TV.

Submitted by Dabitch on Wed, 02/06/2008 - 16:09.

Both are supposed to air but I've also only seen the swamp one.