Need More Space? Levi's® lazer etched jeans is for you. (Japan)
Submitted by Dabitch on Mon, 01/28/2008 - 13:14.
Running out of space due to too many tattoos? Levi's® Japan panders to the target market of over-inked people with laser art etched jeans! This campaign is fresh out of BBH Tokyo and was shot by over-inked Simon Harsent.
Agency: BBH Tokyo
Seiya Yamada (Designer)
Simon Harsent (Photographer)
steve elrick (Executive Creative Director)
Graham Kelly (Creative Director)
Yohey Adachi (Art Director)
Graham Kelly/ Satoko Takada (Copywriter)
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Shame they couldn't have come up with some different headlines for the different ads.
Bah, headlines? This is all art direction - even the product insight.
True, but it doesn't mean that they couldn't have varied the lines. S'all I'm sayin.