McDonald's - Beard - (2008) :30 (Canada)

Agency : Cossette, Toronto
Note from director Brian Lee Hughes:
This trade thing is like an old Western. The dynamics of perceived value and pride and conflicted shame are explored. My horse versus your hay. Lee Marvin versus Yul Brynner. My kid's happiness versus yours. Your rookie card versus my year-old beard. I win and you lose and vice versa. Happy, Meal.
- Login or register to post comments
- Printer-friendly version









Technorati Tags: 





The rug petting at the end is a bit creepy.