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Adidas guerilla stunt - giving marathon runners their "second wind" in New Zealand

Submitted by Dabitch on Fri, 01/18/2008 - 15:23.
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Pop Quiz hot shot. You've been briefed by Adidas to do a stunt sure to grab the attention of the 11,000 runners of the Auckland Marathon. Adidas wants you to give the runners hope, remind them that nothing is impossible even when there's 42 kilometers left, and do it in that kick-ass over the top Adidas way.
What do you do? What do you do?

Why, it's a given that build a custom made gianormous hurricane fan that'll give runner 50 knots worth of second wind at 17 km mark if they opt to run in the adiBOOST lane. A massive gust of wind will cool, push and amuse and leave the runners thinking "yeah, what the heck, nothing is impossible". Or at least thinking: "Weeeeeeee!" which is just as good, really.

Hell, even Darth Vader and other fans of the dark side opted to use the fan. Go adiBOOST! See film of the contraption in action inside (super adgrunts).

Read this! To view commercials you need to be upgraded to SUPER ADGRUNT . You are not a super adgrunt.
First log in. Then these are your upgrading to super adgrunt options either by VISA Or Mastercard credit cards- as a super adgrunt you can watch all 40.000 Quicktime commercials in the archive. If you have any questions, try reading the frequently asked questions, thanks.
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Average: 5 (1 vote)
Submitted by lordFredruk on Fri, 01/18/2008 - 16:28.

As long as you´ve got the money, nothing impossible is. Great idea.

Submitted by Wendall on Sat, 01/19/2008 - 18:21.

They would have gotten more publicity if they had a giant fan blowing against the runners.