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Really Scary ARIEL ad (spotted in Paris 2007)

Submitted by adlib on Sun, 01/13/2008 - 12:45.

I don't think they intended this ad to be so scary.

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Submitted by Dabitch on Sun, 01/13/2008 - 16:00.

Hoo boy, that IS creepy. Are they implying that the Ariel makes stuff glow?
Thanks for reminding me that I need to get this TIDE campaign up.

edit: here we go, posted

Submitted by caffeinegoddess on Sun, 01/13/2008 - 17:59.

Yipes! Very Poltergeist-esque. "Carol-Ann, stay away from the light".

Submitted by Dabitch on Sun, 01/13/2008 - 18:15.

Oh great, now I think "activateur d´Éeclat" means "stay away from the light". Doing laundry will never be the same.