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What's missing is inspiration. MMmkay?

Submitted by Dabitch on Mon, 01/07/2008 - 20:09.
in

Resume has a picture of a long billboard in Stockholm today that spells out the line: What's _issing _n St_ckholm?

Resumé reckons that they nicked the clever missing letters idea from the campaign for H&M that read: _HATS _ISSING in SOHO?. I saw those when I lived in New York in 2001, but didn't have my camera handy.

We'd just like to point to earlier ads in Badland ingle Ells for J&B and illeniu for M&M's, the M&M's did this eight years ago and the J&B ad is more than thirty years old.

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Average: 4.7 (100 votes)
Submitted by Goodbye on Tue, 01/08/2008 - 00:18.
I once saw an ad in Britain;
 
 
CH RCH
 
What is Missing?
 
U are 

 

 

Submitted by Dabitch on Tue, 01/08/2008 - 01:55.

Pun pun punfun.

Submitted by Wendall on Sun, 01/13/2008 - 15:48.

I doubt there's any actual nicking going on. The idea's simple enough for multiple groups to come up with on their own.

Submitted by Dabitch on Sun, 01/13/2008 - 15:56.

That is true for most Badlanders, in the H&M vs MIO case it's just extra funny that the line (and font & colors!) are so similar.

Submitted by tod.brody on Sun, 01/13/2008 - 16:55.

Kind of how American Apparel's typeface looks so much like American Airlines.

We Use American Apparel - Click to learn more

Photobucket

Submitted by caffeinegoddess on Sun, 01/13/2008 - 20:24.

Yeah, although I do think that J&B ad had ended up in quite a few ad books. Could also be unintentional copying as well.

Submitted by aby90 on Thu, 02/07/2008 - 01:06.

??????