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Who is "Sven" in the new AT&T commercials_

Submitted by blondino on Sun, 01/06/2008 - 03:40.

I wonder if anybody knows who "Sven" is in this AT&T commercial.
We thought it was Johan Rheborg, but his home page seems to disprove that.


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Submitted by Dabitch on Sun, 01/06/2008 - 11:46.

That's pretty well cast, he says "Alexandra" perfectly (Swedish) but "schedules" too well in English, so a Swede in the states seems a pretty good guess. Casting was done by Francene Selkirk Casting in L.A as well as a firm in NY. Ad done by BBH New York (currently populated with a lot of Swedes in the creative department). I'll keep looking.

How ya doin' Blondino, haven't seen you logged in here for maybe six years. ;)

Submitted by tod.brody on Sun, 01/06/2008 - 12:16.

Isn't every creative department populated with your fellow countrymen and women? :-) But I thought that AT&T was BBDO's account?

Submitted by Dabitch on Sun, 01/06/2008 - 12:36.

Sorry, I got my alphabet soup agencies mixed up - yes it's BBDO.

The at&T commercial "sven" is here in the archives.

Submitted by sport on Mon, 01/07/2008 - 11:20.

Googling Johan Rheborg I find a bald guy that looks nothing like "Sven". Can't be him.

Submitted by Dabitch on Tue, 01/15/2008 - 16:47.

His name is Branton Boxer

(Winter 2007/2008) Television commercial for AT&T Smart Phones, Boxer plays "Sven," a life coach for a busy family. The point of the ad is that if you don't have a Sven, then you need to buy an AT&T Smart Phone.

Submitted by blondino on Tue, 01/15/2008 - 21:13.

Well actually, Francene (mentioned above) was very helpful and she told me that his name is Fredrik Hiller (of Beowulf fame).

It sure looks like him in this Swedish TV program (http://www.youtube.com/watch?v=cG960ECUdx4)

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Submitted by Dabitch on Tue, 01/15/2008 - 21:34.

Ah, well there you go then. Casting -1 imdb -0

Submitted by Neaner on Sat, 02/02/2008 - 20:59.

It is Fredrik Hiller. IMDB has it wrong.

Submitted by tod.brody on Sat, 02/02/2008 - 21:11.

imdb... ha ha ha!

Submitted by Dabitch on Sat, 02/02/2008 - 21:28.

Yeah some Branton Boxer (whoever that is) fan must have gone a little nuts there.