Tourism Australia today launched “Transformation”, a new advertising campaign being rolled out in 22 countries around the world. Baz Luhrmann, known for his movies Moulin Rouge and William Shakespeare’s Romeo and Juliet, was responsible for the television and cinema commercials set in New York, Shanghai and Western Australia.
Original music for the New York commercial, Billabong, was composed by Sydney composer and song writer Elliott Wheeler, from sound and music boutique Nylon Studios.
The music for the New York spot was composed and recorded within a 48 hour timeframe in early September. Film directors Baz Luhrmann and Bruce Hunt called Nylon Studios on a Friday night a month before the launch, asking for a demo to be completed by the following Monday. Elliott composed two pieces on the Saturday before recording them with a string ensemble from Sydney Symphony Orchestra on the Sunday morning.
Once the creative team had chosen one of the tracks further work included the addition of multiple layers of piano tracks to create a a signature sound for the main piano melody, and careful sound engineering and mix by Wayne Connolly. Encouraged by warm response to the soundtrack, Wheeler has written an extended version with lyrics recorded by Abby Dobson from Sydney band Leonardo’s Bride.
“We wanted to use strings, but not on such a scale that we’d be dictating to the audience what they were meant to feel, so in the end we went with a much smaller chamber ensemble. We put a lot of energy into finding a balance between the intimacy expressed in the dialogue, and the grandness seen in the cinematography.”
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![Photo III](http://www.execulink.com/~tdailey/IMGP3219%20copy.jpg"){kind=link}
I like the whiteboard. I'm sure a lot of people use that and if they have kids in the house, every kitchen phone call will remind them that Dominos is just around the corner.
The pen looks a bit dinky.
I don't order pizza, so the only reason I kept it was the whiteboard. ;) The trouble is the pen isn't very good. It seemed half dried out to begin with. I'm looking for a replacement, but it was all free, so I shouldn't complain. :)
Judging from the fact I don't recall seeing any of them dumped in the mailroom garbage (I would would have grabbed them) I'm guessing many people in my apartment building are using them too.
"Happiness is overrated."
The white board is magnetic is it? My mom had some food-store whiteboard wallmounted near the kitchen phone in the seventies (when we lived in Raleigh NC) and now I wish I still had that thing because the brown and orange flowery logo stuff on it was soooo seventies. So I'm guessing the idea isn't that new, though I don't think that was direct mailed to everyone in the hood, it was for repeat customers. (It was a health food store where I recall we got freshly made peanut butter and all sorts of organic veg.)
It has four magnets on the back. Photo III shows the back after I took the plastic wrap off it, and opened it up. My photos aren't very good, but you can see the black square magnets on the inner corners.
"Happiness is overrated. "
I would order pizza if I lived in NY again. I'd order it in a heartbeat, but ordering pizza where I live in Malmö is a bit like ordering a scotch in Riyadh. You can get one, but it's hardly worth the effort. (unless I guess you're addicted to either scotch or pizza) As for the white board, I'd have kept if just for the novelty. :-)
The whiteboard use useful, but cheap. It isn't the best, but it works. Of course Dominos doesn't really care about the quality of the whiteboard, they're selling pizzas. ;)
"Happiness is overrated. "
As I recall, they don't care much about the quality of the pizzas either! :-)
sorry, so typical of me to inject a "Not a new idea" comment. Old habits.
I was waiting for it. I figured you would know. ;)
"Happiness is overrated.."
I'm wondering why Dominos doesn't send out these little whiteboards in my neighborhood. At least the one across the street from us is open until 2:00 AM most nights.
Allan...
"Remember, no matter where you go... There you are." (Buckaroo Banzai).
Allan, you need to drive into Philly more often and have a real pizza. Forget about Dominos. Please! :-)
It always depends on what else is going on.
If it's late at night, and we haven't eaten yet, and are exhausted; going across the Giant (supermarket) parking lot is not that much of a burden.
(Of course, since we've been attempting to lose weight, we get the thin-crust, with lite cheese. The Indian guys who own the local Dominos do these up well).
Allan...
"Remember, no matter where you go... There you are." (Buckaroo Banzai).
Of course, but at least you can get a real pizza when you want to. I haven't had one since I was in NYC last September. Pizza here in CPH isn't as bad as some other places I've been, but it's nothing to write home about.
Not only can I go to Philly for a pizza, but I can go across the river to Trenton [NJ] (which is lots closer than Phila. from where I now live), for pizza - or tomato pie. I also have at least 2 nearby Italian restaurants, run by actual Italian families, where I can get a good brick-oven pizza.
Tod, you should learn how to make a good traditional pizza, train others, buy a building, put in a brick oven, and open an exclusively take-out/delivery pizza parlor (i.e. no seating). You could then import your '67 pony car, and buy a few others - for business purposes - and call the place "Mustang Pizza"! It could generate a few extra dollars for you, and satisfy your pizza cravings. [The extra advantage would be that you could get the pizza for free, almost anytime you felt like it!]. :-)
Allan...
"Remember, no matter where you go... There you are." (Buckaroo Banzai).
uh-oh. He might actually be thinking of doing it!
:=)
Allan...
"Remember, no matter where you go... There you are." (Buckaroo Banzai).
You know, I just might consider it. My family is in the restaurant business in California, so I'll give it some thought. :-)
If you do, and I ever get to Sweden, I'll take a Mushroom-Pepperoni (or Ham), with extra Oregano!
Allan...
"Remember, no matter where you go... There you are." (Buckaroo Banzai).
You'd be most welcome, and you'd have one on the house. :-)
If you do go into the pizza business, don't be like a certain wealthy property owner here in my city. His empire includes a pizza place, and when he rented cars from the rental car company I used to work for, he always tried to pay for them with pizza. I'm not kidding. Boxes of pizza. Maybe that's how he got so wealthy; he paid for everything with pizza.
"Happiness is overrated. "
Well, if I do go into the pizza business, I don't think I'll try bartering with product. I think I'll stick to good old plastic and cash. Although as it happens, Copenhagen is a city where people wheel and deal and bargain in stores, so I wouldn't put it past someone to try such a thing. The owner of one of the biggest chain of bagel stores here is an American and I wonder if he barters bagels for rental cars. Although I don't know if he rents cars. He's got a Bentley Continental GT, so I guess the bagel business is pretty lucrative. I've read that the richest man in Novosibirsk is in the Pizza business, so perhaps I should give it some serious thought.
When Micheal Goudeau goes to a strip club, the first thing he does is order a large pizza, and has it delivered to the club. The other patrons have dollar bills. Goudeau has pizza. Micheal gets all the attention from the dancers.
"Happiness is overrated. "
What exactly does he do with the pizza? My imagination is running wild. And does he let it cool down first, or is it piping hot right out of the oven. :-)
If I were a pole dancer, I'd prefer Euros to Dollars. But if I had to choose between Dollars and Pizza, I'd pick pizza. Of course I'm too old to be a stripper now, but when I was a stripper twenty-five years ago... :-)
I should say that Micheal Goudeau is currently happily married with two children, so those pizza strip club days are probably long past.
Anyway, the point of the piza strip club idea is: if you want lots of the dancers' attention, invest your money in pizza. If it turns out you don't get the dancers' attention, you won't care, you'll have pizza. :)
"Happiness is overrated."
Just for the fun of it, Ost and I Googled Pizza and Strippers and the results are pretty funny. Predictable, but funny nonetheless.
I'm now waiting for some pizza chain to try a commercial with Goudeau's pizza stripper idea. ;)
Or, maybe that idea was already done with Nando's chicken?
"Happiness is overrated."
Nah, I think a commercial based on the Goudeau pizza stripper idea is safe. Having watched the silly Nando's ad, I don't think it would wind up in the Badlands, accused of plagerism, or worse, having a whole post dedicated to it like Mama Mia That's a Ballsy Rip-off.