Going too far = bad ads?
Submitted by Dabitch on Mon, 12/10/2007 - 18:12.
Perhaps this will be an oft-commented thread, I found an example of a pretty bad ad, ince it's just kinda..uh.. Way too blunt really. I'm not sure that I'm interpreting the tone right, is it meant to be post-ironic-sarcasm or something?
The copy reads:
"Joe was your competitor, who has just cut his veins.
He found out, that you have
The instinct of a killer and he couldn't bear
the weight of your success. This success
has came thanks to your new approach towards business
according to www.instinktzabijaka.sk*"
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That's one step worse than the suicidal santa!
I would have to agree.
Comedy is one thing but do we really need an ad showing some guy dead in a pool of blood? In my opinion this definately crosses the line.
If they wanted the guy to have killed himself they could have been artful about it and implied that it happened somehow but actually showing it is just in really bad taste.
That's pretty blunt, but the razor wasn't.