Looking for "reverse type ad - meaning changes" Argentina, cannes winner "the truth"
Submitted by Dabitch on Mon, 12/03/2007 - 17:09.
We get a lot of emails that read a little like this. I'm just going to start posting them here now so that we don't have to reply to them twice - aas now it becomes googlable for the next searcher.
Graham is searching for an ad that won a gold at Cannes in 2006.
His description was that it is mainly type (he thinks it was shot in argentina) that scrolls up the screen and then after a bit, the type font reverses and then means something completely different.
This is the ad you're looking for, Graham. A Political message from Recrear called "The truth"
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PS - the original version:
Title: TRUTH
Advertiser: RECREAR
Product or Service: POLITICAL MESSAGE
Entrant Company, City: SAVAGLIO\TBWA, Buenos Aires
Country: ARGENTINA
Advertising Agency, City: SAVAGLIO\TBWA, Buenos Aires
Country: ARG This excellent political advertisement, it won the silver lion in the Cannes Lions Contest 2006.
Fantastic ad.