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Gulf Power - 24 cents - (2007) : 30 (USA)

Submitted by Dabitch on Thu, 11/29/2007 - 11:27.
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We'd like to point out that the light graffitti trend has already been used in commercials, here's an example from May March this year, months before that Sprint Waitless campaign.
Agency: Luckie & Company

Read this! To view commercials you need to be upgraded to SUPER ADGRUNT . You are not a super adgrunt.
First log in. Then these are your upgrading to super adgrunt options either by VISA Or Mastercard credit cards- as a super adgrunt you can watch all 40.000 Quicktime commercials in the archive. If you have any questions, try reading the frequently asked questions, thanks.
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Submitted by tod.brody on Thu, 11/29/2007 - 11:52.

Right, but correct me if I'm wrong, the concept is light graffitti, but the execution in 24 Cents is cg, not actual photographic light graffitti.

And I'm not being critical of Secret Legion, because I think they do great work. 

Submitted by Dabitch on Thu, 11/29/2007 - 12:07.

Looks like stop-motion to me.

Submitted by tod.brody on Thu, 11/29/2007 - 12:25.

I think it looks like cg, but I'm going to call Secret Legion and find out.  :-)

Submitted by DavidGriner on Thu, 11/29/2007 - 17:06.

Yep, it's stop motion. (I just walked down the hall and asked the art director who created it.) The animation crew used some neat tricks to keep the illustrations consistent, but none of it was CG.