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anyone have the epica award 2007 results?

Submitted by bottleneck on Mon, 11/26/2007 - 14:33.

??

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‹ very funny commercial What is your most favorite and/or most hated ad of 2007? ›
Submitted by Dabitch on Mon, 11/26/2007 - 16:57.

Some of them:

Epica d'Or Interactive goes to Heidies Diesel campaign. Heidies also gets gold for 'consumer internet A' for the same site.

Forsman och Bodenfors gets gold in "Integrated interactive" for the attached campaign for he national encylclopedia. Quite a few people reckon it's like that Briart campaign from mother seven years back.

King get gold for the SJ press ad "minimal impact on the enveironment".

More soon to come - the full list doesn't show up on Epica for ages but since journalists do the jurying each countries tradepress leaks info a little early. Which category are you most interested in?

Submitted by bottleneck on Mon, 11/26/2007 - 17:50.

Direct, if there is such a category for the Epicas. 

Submitted by Dabitch on Tue, 11/27/2007 - 11:48.

Sure, there's two.

25. Consumer Direct (direct marketing operations aimed primarily at the general public – samples recommended but optional).
26. Business to Business Direct (direct marketing operations aimed primarily at professional target groups – samples recommended but optional).

However, I haven't found any mention of those winners ....yet.

Submitted by Dabitch on Wed, 11/28/2007 - 12:27.

Got them now.

Cat 26 00447 DE Leo Burnett Frankfurt Orthodontist Dr. Rathenow, "Uncorrected Teeth Pacifiers-Promotion" GOLD

Description:
Dr. Rathenow is an orthodontist who specializes in children's jaws and teeth.

Brief explanation:
In Germany, advertising for doctors is subject to strict restrictions. You are not allowed to run print ads, TV or radio commercials. But legally
speaking, giving away little gifts or business cards is perfectly okay.
To promote the service of Dr. Rathenow without breaking German law, specially designed pacifiers were handed out to parents of small children.
The pacifiers gave the parents a funny, but very remarkable impression of how their kids could look with uncorrected teeth. The doctor’s business card was attached to the pacifiers.

Joke pacifiers like these:

Agency (& City): Leo Burnett Frankfurt
Creative Director(s): Andreas Heinzel, Peter Steger
Copywriter(s): Florian Kroeber
Art Director(s): Claudia Böckler
Photographer(s): -
Illustrator(s): -
Other(s): Client: Dr. Rathenow

CAT 27
PRINT
04585 DE Euro RSCG Düsseldorf Dulcolax laxative, "Toilet Paper Roll" GOLD

Brief explanation:
More and more people are regulating their digestion with functional foods like yoghurt or cereals. Dulcolax needs to point out that they are the
market leader in this realm. With millions of successfully treated patients in Germany.
The tone of voice had to be self confident, but more popular and entertaining than pharmaceutical.
We set up the Dulcolax Toilet Roll in front of selected pharmacies in North Rhine Westphalia (Germany). Directly at the point of purchase, to create
buzz.

Agency (& City): Euro RSCG Düsseldorf (Duesseldorf)
Creative Director(s): Felix Glauner / Harald Wittig / Martin Breuer
Copywriter(s): Kajo Titus Strauch
Art Director(s): Ingmar Krannich
Other(s): Detlef Stuhldreier (Agency Producer)

For thest download and read this PDF which is the entire winners list EPICA WINNERS 2007.

Submitted by James_Trickery on Thu, 11/29/2007 - 20:53.

Nice of you, thanks.