Life imitates superbowl ads

Cola Wars Get Physical As Pepsi Worker Attacks Coke Employee

1995 Super Bowl commercials

According to police, Robert Koscho, 48, of Ebensburg, and the Pepsi employee, David Paulina, 42, of Clymer, were bickering back and forth while making their deliveries at the Oakland Avenue store. Police said the two are also accused of trying to run each other over with pallets full of soda bottles.
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A Coca-Cola representative told WTAE Channel 4 Action News that the fight started over shelf space in the aisles of the store.

Shelf position is very important for product sales, and the competition for prime space can be fierce, according to Gary Baum, who owns Cook's Market in Greensburg.

A fight for shelf space. Oi.

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