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TEENAGER GETS CHEEKY BIRTHDAY SURPRISE FROM MUM AND DAD...VIA JWT SYDNEY

Submitted by jakethemus on Mon, 10/08/2007 - 08:24.
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Submitted by ltownsin on Tue, 10/09/2007 - 10:06.

British Airways has created a brand new on line campaign. The campaign is composed of a micro-site which comes in both a flash and HTML version. The site has a zoom focus, whereby images are taken at (384x384), downscaled to 256 x 256 and then converted to a fixed 256 colour palette. The levels of zooming are as follows: 1. Zoomed out- 384 x 3842. Zoom 1 - 64 x 64 (6px x 6px images)3. Zoom 2 - 16 x 16 (24 x 24px images4. Zoom 3 - 4 x 4 (96 x 96px images) After you click on an image in the last zoom level it becomes the next zoomed out image and loads in that images data. Go to http://www.upgradetobritishairways.ba.com/to see all this for yourself 

Smile

Submitted by Imanaddy on Tue, 10/23/2007 - 13:21.

Thi comments seems a tad misplaced here, can someone move it?

Submitted by Erica Johnson on Tue, 10/09/2007 - 19:58.

How hysterical. It's the dream of all teenagers to receive a car when they can finally drive.

I'd hate to hear that girl scream when her parents tell her that she's driving a rental car...

Submitted by sonya@millergro... on Thu, 10/11/2007 - 08:25.

Well it certainly is Thrifty...

Submitted by malkie66 on Thu, 10/11/2007 - 14:18.

Brilliant - if a tad annoying. Now he has to tell her it's just a rental...so the next spot in the campaign shows the girl kicking dad in the nuts.  :O

Submitted by Imanaddy on Tue, 10/23/2007 - 13:20.

Those parents are going to catch hell for that prank.

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