The Cat's in the Ketel

The Washington Post looks at Ketel One advertising. (via Metafilter)
"My dad started crying, I started crying, my brother started crying," says Carl Nolet Jr., who sounds on the phone like he's not kidding. "It was exactly what we wanted to say. It was simple, it was black and white, it was genuine."
It was the start of something really annoying.
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