Wrigley - 5 Gum - Experiment - Cobalt / Peppermint (2007) :30 (USA)

BBH London creates another controversial Barnado's campaign. Remember the feeding baby cochroaches, methylated spirits and dirty syringes campaign in 2003?
From The Mirror:

More than 300 viewers have complained about a Barnardo's advert showing a father repeatedly slapping his daughter around the head.

The Advertising Standards Authority expects further complaints and says it is one of the 10 most reported ads this year - despite only being on air for two weeks. The ASA said: "People find the graphic violence very distressing. We have launched a formal investigation, looking into taste and decency guidelines."