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Consumer-generated Ads can be GREAT!!

Submitted by Hidden Persuader on Wed, 07/18/2007 - 11:21.

in

viral or youtube

Consumer-generated Ads can (indeed) be great. Actually sometimes they can be as clever and wittier as the ones produced by people who work the brand on a daily-basis. Here's one example for Lynx ...

And another one I found on for Axe in "Estalo" (a blog composed by brazillian planners and creatives) ...

Technorati Tags: viral or youtube

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Submitted by Dabitch on Sat, 07/21/2007 - 17:45.

The wedding ring one was really nice.

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All 40.000 commercials in the commercial archive are in Apple's free and fab Quicktime player format.
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Barnardos - Break the Cycle - (2008) :60 (UK)

Submitted by Dabitch on Tue, 12/02/2008 - 14:42.

in

sway (pro-bono / non-profit ads)

BBH London creates another controversial Barnado's campaign. Remember the feeding baby cochroaches, methylated spirits and dirty syringes campaign in 2003?
From The Mirror:

More than 300 viewers have complained about a Barnardo's advert showing a father repeatedly slapping his daughter around the head.

The Advertising Standards Authority expects further complaints and says it is one of the 10 most reported ads this year - despite only being on air for two weeks. The ASA said: "People find the graphic violence very distressing. We have launched a formal investigation, looking into taste and decency guidelines."