Yesterday, Adweek reported that the Playstation account, which has been in TBWA\Chiat\Day's hands since the introduction of the product in 1994.
The estimated $100 million Sony PlayStation has been said to be put into review.
It is believed that TBWA parent Omnicom Group tried to keep the review contained to its agency network, but Sony has hired consultancy Select Resources International to oversee the process, sources said.Client officials could not immediately be reached, and TBWA\C\D declined comment.
According to sources, the agency has not yet determined if it will defend the business.
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