To Market, To Market (1942)

Travel back in time to 1942 Chicago, and learn about how outdoor advertising was done 65 years ago. Also see some outdoor ads from the time.

To Market, To Market (Part I) Run time: 19:55

Proliferation of outdoor advertising billboards through Chicago and the methods of analyzing potential advertising sites. This part explains the strategy behind the placement of outdoor media.

To Market, To Market (Part II) Run time: 4:35

Proliferation of outdoor advertising billboards through Chicago and the methods of analyzing potential advertising sites. This part, shot in Kodachrome, contains a tour of Chicago's streets showing outdoor advertising.

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