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Steimatzky Bookstore

Submitted by evahasson on Thu, 05/31/2007 - 16:08.
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The aim: to revive Israel's first and foremost retail book chain. The idea: to creatively express its new brand idea, "Love for books", in a warm and moving way.

Credits:

Advertising Agency: Shalmor Avnon Amichay / Young & Rubicam

Creative Director: Gideon Amichay

Art Director: Tzur Golan, Galit Attia

Copywriter: Yaniv Avital


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