Gender Targeting in Print Ads
Submitted by TDD on Sat, 03/10/2007 - 04:14.
I*m stealing this quote from another thread to start a new topic
| Quote |
Caffeinegoddess wrote Using pink to mean it*s for women- either in the design of the product itself or in the design of the ad. |
I just happened to come across this article about how men and women are targeted in different ways in print ads.
Gender Targeting in Print Ads
I found it an interesting read. It is about 5 years old now. I*ll be looking at print ads with a bit of a different eye from now on.
Any comments on the essay?
_________________
The one night stands in the bathroom
The flame still burns
The cotton ball waits its turn
The needle ran away with the spoon
Technorati Tags: 
Uhm yeah its uh.. Thingie.