Starting a shop?
Submitted by monkchild on Fri, 07/21/2006 - 10:54.
For me it*s mostly been the budget issue. When doing web we don*t have the budget to do amazing stuff and when doing print we*re often not able to do any studio shots. I know that a good creative will cope with this - but come on. We all know it*s easier with bucks in the bag although the Toronto Zoo campaign is a brilliant example that you can do great stuff for almost nothing.
I landed a small media broker, a temp agency and an online sports magazine. And then I did a whole lot of radio for Heineken Thirst Studio in DK, Ben & Jerrys and McDonald*s (as a contractor for DDB).
I think one of the other issues is that I have to take time out for landing the client, discussing strategic stuff and worry about invoices and bills. It just all takes time of the creative work. Not that the quality suffers from that - you just do less work to spread your quality too... wink
Are you working in the States or Canada? And for which agency?
Technorati Tags: 
Hello.
I work at an agency during the day. I*m toying with the idea of setting up a small business, basically just a creative team.
Anyone did this before? We are looking to do good work for small clients. Mostly local newspaper, internet banners, virals, ambient, things that are cheap and doesn*t require a whole lot of administrative and media buying people.
Naturally, having a job in an agency helps. Print outs, boards, etc. for presentations...
Yep. Did this a couple of years ago and today I*m working 100% freelance.
The upsides - you get to be your own boss. No CD telling you to rewrite or to change the whole concept.
The downsides - unless you*re really, really good and have awards to show for it the jobs are usually not as interesting as those you would get on an agency. It*s harder to catch the bigger clients when you don*t have that planner/account team backing you up.
But hey - since you*re still in an agency you will get bot. The big stuff and your own stuff. Trust me - it*s a cool feeling landing that first client of yours. Yours all alone. smile
that*s cool. i see you*re danish. me too, but i live across the pond.
what clients did you land and what makes you say it*s not as interesting - are they generally not as open to do cool stuff, or do you mean budget/production-wise?
knud romer seems to be doing ok alone smile