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Celebrity spokesperson

Submitted by DCDiva on Tue, 07/25/2006 - 11:04.

I*d say Pamela Anderson as a spokesperson for Volvo. You know air bags and so...



Sorry, just couldn*t help it rolleyes


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Submitted by DCDiva on Tue, 07/11/2006 - 21:14.

The most established brands seem to stick with high profile spokespeople.



This maybe a painfully obvious newbie question, but how do brands go about picking a celeb match- I get the selection in fashion like Kate Moss by Louis Vuitton, but what about things like autos with female celebs? For instance Land Rover has Maria Sharapova for their new LR2- she definitely is a great fit with her good looks and classy air.

Submitted by caffeinegoddess on Tue, 07/11/2006 - 23:47.

At least half the time it*s just someone the client or agency folks want to work with. rolleyes