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About Plone
All 40.000 commercials in the commercial archive are in Apple's free and fab Quicktime player format.
You should download Quicktime if you don't already have it.
Good hello,
I*m working on the development of a series of frankly hilarious and informative virals (more like branded public information slots than regular virulation to be honest) which will be used to promote my client*s website, also forthcoming.
I need to know (yes, for my own delight as much as my client*s) if he*s blowing his cash on general joy or investing wisely.
Monitoring traffic to the site means nada, because it hasn*t launched.
We*ll be seeding the work at monster video outlets like YouTube, MySpace, GoogleVideo, AOLwhateveritscalled, etc etc. so we can just count views there, and inbound clicks from there too, naturlich. But we*ll also be sticking it on a variety of P2P networks where nobody counts nothing, see? And hoping passersby start hosting/mailing etc in time-honoured fashion, you know... virally.
So how can we get a real picture of how it*s going down?
Is the viral-tracking *embed a sprite* crowd a scam? It certainly looks like one to me. See here for fishiness
http//viralchart.com/
Your help in this matter is much appreciated,
Plone
Though I*m afraid I*m only half-hep to how it*s done technically, that "embed" posse aren*t actually scamming. DMC invented/perfected/implemented a clever way of clocking views
http//dmc.co.uk/ (actually I dont know who really invented it) and http//goviral.dk picked up the trick. I*ve seeded something via goviral, with that "sprite" embedded and the data said widget brings back is positivly mindblowing.
Also, I had the files, they just let me use their widget, so there*s no way they could have made up the peaks and lows as they din*t know when I launched the viral on which websites/p2p net-etc.
So nope, it*s not all a scam. However as with anything some players are more trustworthy than others. DMC for example, rule.
I*ve been wondering how people can quantify viral ads, thanks for the information as I am eager to learn more about the whole viral thing.
ps - I don*t know if viralchart falls into the trustworthy or untrustworthy posse, from gossip I fear the latter.
Or maybe I*m confusing them with some other viral-something-or-other. wink
[a pause]
Just to clarify, my comment was not that the tech is in any way fishy but that that the site in question is bent, just a list of client work to boost client downloads/ paid links. "The Viral Chart is a huge leap towards quantifying audiences.” Gee... you think? I*m sure we can all think of similarly *helpful* lists.
Likewise DMC run a latest-greatest virals *blog* called Viralmeister, and I*m not even going to bother checking if they only *pick* their own stuff I know I would.
None of this would matter to me one tiny bit except that you have to trust the same people to reliably track views across networks and in effect help you work out ROI, so if I*m paying anyone to count views, I kind of want to A believe them, and B know how they actually do the counting.
This last bit can*t be rocket science (says me) since all you have to work with is Quicktime (etc), and embedded files therein. So that would account for the *don*t mention the tech* attitude. There is none, or nothing more than a transparent gif and regular old server logs gussied up for nonclueful adland types.
So smart customers should maybe roll their own, or avoid *viral specialists* entirely and head for good-old-fashioned interactive agencies to track it? (I may be very wrong about this, it*s happened before.)
@DaBitch Great to hear you*ve had a postive experience with DMC, though. Thanks for the tip in any case. For you, I suspend my general hatred of mankind. How about posting a (very blurry aka lawyer-proofed) screenshot of what these people (or any of them) actually give you by way of stats/raw data?
@Everyone else anyone worked with solid citizens in this area?
NOW SHARING various random links about the wonderful world of viral I*ve found, so that you can find them too
www.kontraband.com/
-"Check out this guy getting sprayed with urine" Get the picture?
www.adbrite.com/mb/commerce/purchase_form.php?opid=18292
-Now check what it costs to get your urine-soaked friend on the front page
www.adbrite.com/mb/also_advertised_here.php?zone_id=18292
-come quick! the urine man!
www.mochibot.com/
-Flash Movie Tracking. Imagine.
www.viraltracker.nl/EN/index.htm
-Rated uninformative.
www.maverickmedia.co.uk/
-successful actual splashers of urine.
www.vbma.net/members.html
-big list of splashers, possibly THE big list. A grope for respectability.
Happy hunting.
And keep your money somewhere safe, y*hear?
cheers
Plone
Viralmeister here and I think that we at DMC did invent sprite based viral video tracking back in the late 90s although this was only an extension of *picon* based web site monitoring and tracking, which we and many others had being doing from the early days of web advertising. Seems like quite a few have copied our tracking approach subsequently and one company who will remain nameless even lifted their services copy directly off our site, which gives you a clue to how professional some of the outfits are.
We do promote client projects from our viralmeister.com blog but we also mention other work that tickles our fancy and don*t pretend that this is anything other than our subjective opinion. As for sprite based tracking being a scam well I suggest you take a look at who we have worked for and on how many projects.
But it sounds like it*s your seeding strategy you need to be thinking about more because there*s more to this than simply uploading files to YouTube and Google Video or any of the viral *entertainment* sites. At the same time, consumer preferences have changes and so here*s a quick update about the latest thinking direct from the connected marketing coalface!
Ten years on, old skool viral marketing - whereby wannabe viral ads are created and judged simply in terms of reach - has finally been embraced by mainstream marketers. But just as this catch-up occurs, the landscape is being transformed.
Consumers have found new ways to interconnect directly and share content that is increasingly their own, via social networking sites such as MySpace and YouTube. Marketing campaigns that access these kinds of social network are playing a whole new ballgame, and very few marketers are keeping up with the play.
New Media Age has just published an Opinion article I wrote, which discusses this major shift in greater depth. You can read it here
http//www.dmc.co.uk/index.php?bz05OQ==
PS - Many thanks for kind words from Dabitch
Oh! Well that it is, I mean it goes without saying really. Dunnit? wink
heh, "kind words from dabitch" my image is shot to hell. wink
Oh and as for Kontraband - they can charge mucho moolah because they can say "fourhundredthousand people will see your clip!" - BUT in order to have that crowd of fourhundredwhatever pop by all the time, they*ll add any old clip that*s gone viral on it*s own, in fact their audience more or less expects it. So accidental virals that were not paying to be on there, say that VW suicide ad for example - http//commercial-archive.com/117074.php are up there right next to people who paid good money to be up there. Which makes me think someones getting ripped off. wink
(btw - Doesn*t boreme http//www.boreme.com/ do the same thing?)
If you want yor ad here, alls you gotsa do is http//ad-rag.com/sendinreels.php - wink
If I don*t want fourhundredthousand random people in Latvia and Bulgaria to see my ad but the actual target - then who do I turn to?
I am by no means an expert on viral, but I have heard that domain targeting can be done to ensure viewing by targeted country.
You turn to your loyal customers