Shock tactics
Submitted by phantomqueen1985 on Wed, 12/07/2005 - 16:11.
I*d agree with kamari on the guilty feeling. Also perhaps tied into the "it*ll never happen to me" if I don*t watch it or know about it sort of mentality.
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Hey there!
Hi everyone. I am brand new to this site so please be kind!
I am a third year psychology student at uni, and have just started my dissertation.
My idea is to look at the use of shock tactics in promoting health. For instance, when we see a graphic television advert for drink driving, why do we switch it off?
If any of you guys know where i can find any relevant research, i would be very greatful indeed
Thankyou!!!
Hi there,
Some colleagues who work in the parent agency of my little shop have a vast amount of knowledge / research based upon this area.
Their clients include
- LTNZ (Land Transport New Zealand) - road safety*s big 3 Drink-driving / speed and seatbelts
- ALAC (Alcohol, liquor Advisory Council)
-ACC (Accident Compensation Corporation)
...... and other *social-marketing* type clients.
OK, if you*d like me to put you in touch with one of the planning guys about this stuff, PM me with a bit more about yourself and I*ll give them your contact details.
Hope this helps
> My idea is to look at the use of shock tactics in promoting health. For instance,
> when we see a graphic television advert for drink driving, why do we switch it off?
Because we feel guilty?
I don*t switch them off actually. But I doubt that they work.
Interlinking.
Pervious thread called Shock here shock there, everywhere... where someone asked specifically for *shocking* ads in the context of what shocsk in different cultures - might be of interest. My suggestions in it are mainly the usual taboos, sex.