Good Ad, Bad Ad
Submitted by TDD on Sat, 10/22/2005 - 02:00.
The only thing worth watching in this or any other world are those that identify and overcome the ordinary.
- Chuck Amuck by Chuck Jones
I am currently reading, Shattering Illusions Essays on the Ethics, History, and Presentation of Magicby Jamy Ian Swiss. One chapter discusses what makes a good magic trick.
Jamy Ian Swiss has some points that he believes are essential to performing a good magic trick. I would like to move this subject from the world of magic to the world of advertising.
Create a list of basic ingredients that a good ad must have, and explain why.
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The Art of Magic is said to be the world*s third oldest profession; the second is said to be advertising.
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