An Open Letter To The CA Ad Annual Judges

Dear CA Ad Annual Judges,



Please stop giving all the radio awards to Budweiser*s "Real Men of Genius" campaign. It*s a great campaign. No doubt. I am always happy to hear a new one, for sure. But what are we supposed to be rewarding here? Coming up with funny scenarios, which anyone can do, or creating a new and unique campaign? Because now, years later, you*re done rewarding the idea. With the current formula, any writer in the country could add to this campaign. And it*ll be good. And we*ll all laugh. But enough is enough. We can stop stroking these guys.