Mark Wnek, the new CCO of Lowe, New York
Submitted by concernedadguy on Mon, 04/25/2005 - 10:57.
Hehehe. well that can probably be arranged. smile
It helps if you agree on what is good and what is not good - which I did. If there is something that is painful it*s a creative director that has a whole *nother idea about what makes a good ad.
I*ll you seee you in Cannes then, cheerio. wink
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Lowe have decided to force Gary Goldsmith*s retirement, and have replaced him with Mark Wnek, former partner/creative director of Euro RSCG Wnek Gosper Partners.
I happen to be one of Mr. Wnek*s new minions, and I was wondering if anyone had any scoop on him. I*ve read varying opinions.
All rumors helpful and appreciated.
Thanks,
Concerned Ad Guy
Mark is actually a pussycat.
I did my first placement at Euro RSCG many years ago (shit, it*s been ten) and when I was making a coffee in the morning shyly introducing myself to the creative dept posse, Mark waltzed by and the following conversation happened 12th March 1994,
Mark Who are YOU!? (yelling in a real management by fear tone)
Me Who am I?
Mark Yes, YOU!
Me I*m on placement here.
Mark SINCE WHEN?
Me Since yesterday.
Mark Mark Wnek
Me Åsk.
Mark Sorry. Mark Wnek
Me Åsk
Mark (now a curious tone) How is that spelled?
Me A-S-K, the A with a halo on top.
Mark Oh.
Two other creatives - It*s Swedish. - Pretty cool name, innit?
Mark walks off.
(the only reason I know this conversation so well is that I was sad enough to jot it down in my scrap book, and I*m sad enough to actually save my scrap books.)
Anyway, he yells, he screams, he throws things, he orders up champagne when he finds a new PA to hire, he will do things considered bad business in London like that month when he started at Euro and fired one half of a creative team. "It*s just not done...." the whole creative department murmured. But he really is a pussycat. He will look at shoddy idea and help you make them better (remember, I was on placement, everything we did was shoddy ideas) he will give everyone a break if they show some guts and talent, and he will work you down to the bone. Don*t let his screaming intimidate you.
I could be seeing his CD-ing in a better light, being a kid on placement and all. It might be a whole *nother ballgame working for him - I don*t know. My partner and I split up before the end of school and he went on to work at Euro later.
Last time I saw him his wife Tiger was carrying him home from the Martinez in Cannes a few years back, he was a little tipsy....
dabitch...thanks.
i want nothing more than to get fall-down drunk with him at cannes in celebration of my grand prix. if it takes a little yelling and screaming to get us there, i*m all for it.