Tourism Australia today launched “Transformation”, a new advertising campaign being rolled out in 22 countries around the world. Baz Luhrmann, known for his movies Moulin Rouge and William Shakespeare’s Romeo and Juliet, was responsible for the television and cinema commercials set in New York, Shanghai and Western Australia.
Original music for the New York commercial, Billabong, was composed by Sydney composer and song writer Elliott Wheeler, from sound and music boutique Nylon Studios.
The music for the New York spot was composed and recorded within a 48 hour timeframe in early September. Film directors Baz Luhrmann and Bruce Hunt called Nylon Studios on a Friday night a month before the launch, asking for a demo to be completed by the following Monday. Elliott composed two pieces on the Saturday before recording them with a string ensemble from Sydney Symphony Orchestra on the Sunday morning.
Once the creative team had chosen one of the tracks further work included the addition of multiple layers of piano tracks to create a a signature sound for the main piano melody, and careful sound engineering and mix by Wayne Connolly. Encouraged by warm response to the soundtrack, Wheeler has written an extended version with lyrics recorded by Abby Dobson from Sydney band Leonardo’s Bride.
“We wanted to use strings, but not on such a scale that we’d be dictating to the audience what they were meant to feel, so in the end we went with a much smaller chamber ensemble. We put a lot of energy into finding a balance between the intimacy expressed in the dialogue, and the grandness seen in the cinematography.”
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I went to undergrad for advertising, took a job, just to get into an agency, and ended up a print buyer. Needless to say it sucks...ALOT.
I have since decided to follow my aspirations, just like in the movies, and try my hand at copywriting, something I have a pulse for. I have since enrolled to take a class at the School of Visual Arts in NYC. The class is nice, but I feel the need to take my conceptual thinking o the next level.
I am kicking around the idea of going to an ad school, but don*t know which ones to seriously consider. I know the portfolio center has a good reputation, but has anyone attended these schools...are they worth it??
Do a search in the adforum section. We*ve talked about ad schools before
http//ad-rag.com/modules.php?op=modload&name=Forum&file=index&action=viewtopic&topic=912&forum=2
http//ad-rag.com/modules.php?op=modload&name=Forum&file=index&action=viewtopic&topic=1571&forum=2
top ad schools in the US according to creativity mag
syracuse university, syracuse, ny
adhouse, ny
vcu adcenter, richmond, va
portfolio center, atlanta
brainco, minneapolis
creative circus, atlanta
miami ad school, miami
sva, ny
art center college of design, pasadena, ca
texas creative/the university of texas, austin, tx
wieden + kennedy, portland
top 3, according to some CDs
art center college of design
vcu adcenter
sva
top conceptual school- art center college of design.
I dont think you had the right rankings. Below is the rankings from the March 2005 issue of Creativity.
OVERALL RANKING
1.) VCU Adcenter
2.) Creative Circus
3.) Miami Ad School
4.) Art Center College of Design
5.) Portfolio Center
TOP-RANKED PROGRAM QUALITY
1.) VCU Adcenter
2.) Creative Circus
3.) Art Center
4.) Miami Ad School
5.) Portfolio Center
TOP-RANKED GRAD QUALITY
1.) VCU Adcenter
2.) Creative Circus
3.) Miami Ad School
4.) Art Center
5.) Portfolio Center
TOP-RANKED INNOVATION
1.) VCU Adcenter
2.) Art Center
3.) Creative Circus
4.) Miami Ad School
5.) Portfolio Center
Straight up--basically, I*d say the top 4 ad schools are equal, all delivering high-quality instruction, resources and industry-wide support. Every year, the *top* one is replaced because the grads got more awards or whatever, but the base curve keeps the same 4 or 5 schools in the running. As for student awards--while they do help raise the school*s profile--there are many other aspects to consider in getting a good ad education. What really differentiates these top schools are certain offerings such as
-Location.
-Opportunity for a masters degree.
-Quarter away programs.
-Internship & Placement quality.
-Some work in teams with planners, while other with GD*s and photogs etc.
It depends on exactly what you*re looking for, one may be more appealing because you want to travel. One may be more appealing because you want a post-grad degree. But go to any of these schools with the talent and the drive and you*ll make a great book. Good luck.
i had a list of the top ad schools from a 2004 issue of creativity. they didnt list the rankings though, just the top schools.
also, i spoke to alot of creative directors and in THEIR opinion, the overall consensus was that they were more likely to hire students from those 3 specific schools art center, vcu, sva. but then again, thats just their opinion.
what you people don*t realize is that the creativity rankings aren*t exactly unbiased. if you look at the top of the section is says *special ad section* meaning these great schools bought ad space to get ranked. i could have paid eight grand and listed myself as an ad school if i wanted to.
if you want an unbiased opinion, call the schools, talk to their people and then make up yer own mind. they all get lumped together but they are all radically different. each with pros and cons.
first post done! yay!
yermom
I*m not trying to defend the Creativity rankings because I am sure there was some bias in them, but you are confused.
The special advertising section was different then the actual rankings. In that same issue there were actual rankings in which they surveyed creative directors and recruiters to compile the lists.
It was only two pages and easily overlooked. I know because I did so myself at first.