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About tlevitz
All 40.000 commercials in the commercial archive are in Apple's free and fab Quicktime player format.
You should download Quicktime if you don't already have it.
Browsing through the Work section in the new Creativity (could an issue pass without me mentioning it?), I was kind of baffled by the British print campaign for Bisto gravy. In an attempt to reach a younger audience/rescucitate a dying brand, the ads show people brutally slain because they polished off the gravy. My questions
Is the gravy really that good? Can we get it in the US? I think I*d like to have a can on my desk as a conversation piece.
Is this idea really that good?
How do you present a concept like this without getting one of those "haha, no, really..." reactions?
Damn, the client must be cool. And I salute the team who managed to make the blood and brain spatters infinitely larger than the product (tucked discreetly in the corner; you really have to look for it and isn*t that what we all dream of?).
i need to see these ads - i*m dying of curiostity. anyone out there kind enough to scan them and mail me?
(.jpegs or .png)
i*ll post them here for everyone.
(alternative upload to your webspace and link them in this forum)
will do... they*re truly, uh, awe-inspiring.
Oh and yeah, they*re the handiwork of Saatchi & Saatchi/ London...
copy / paste this way?
_________________
Will work for soup and cigarettes...
oh man... That is outrageous!
gravy death! Buahahahha!
As confused as I am by these, I love the dog. Perfect!
All I can say is Wow. Talk about taking something to an extreme! I wonder what mags they ran in.
YIKES! confused
"think before you eat it all"? Do they mean you might get killed for some lousy gravy?
Isn*t that a little "careful who you share your last Rolo with" but updated in a post-nineties violent way?
pretty lame.
Interesting... are you sure someone*s not doing a Puma here? I can*t see it running in the UK (of course I might be wrong) and Bisto is such an old-fashoined brand I can*t imagine the client buying it. What*s the background?
I suppose you could get killed for your gravy should you be walking through the wrong neighborhood, you know, flashing a pot roast around.
As for the Puma thing, if it is, some folks at Saatchi & Saatchi are going to be peeved -- the ads were featured in Creativity*s latest issue and credited to them, The Work section. (or maybe it*s their own ode to Puma)... seeing as I haven*t read or heard anything else about this campaign, it could be a possibility. Why hasn*t this attracted the same backlash as Nike*s near-dogfight or the dog breath spot?
Should it be a gag, the pranksters deserve big gold stars for pulling a Puma in a big, big way. The internet is such small potatoes compared to a print trade. Or maybe it*s gravy on the...
somebody stop me...
i misunderstood and thought you were saying them PUMA ads were made by saatchi UK - i nearly wet myself in all exitment there.
dang. i would*ve LUVVED it if these ads were real and only ran in say, lad-mags/hustler/loaded/that sort of thing.
The Bistro i*m not really loving though. Too irrelevant shocking for shockings sake I think - but maybe I need to see them in context.
I should just go to my room and hide out for a while - I*ve been experiencing a strange streak of inadvertantly building people up only to bring them down with a resounding thud.
I just had an argument over whether those ads were relevant or not... thinking it was a quick, cheap and attention-grabbing stunt struggling to relate to the product (being guilty of that sort of thing myself, I feel uniquely qualified to recognize it). Especially given current events and whatnot, it bypasses sheer irreverance and goes straight to jackass bad taste.
My friend*s counter argument was "that*s what*s playing to the audience these days, pointless violence."
I dunno, with gravy, I think that*s a mighty big stretch. Now athletic shoes, on the other hand, there*s some serious reality...