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About tlevitz
All 40.000 commercials in the commercial archive are in Apple's free and fab Quicktime player format.
You should download Quicktime if you don't already have it.
Oooh, something new to whine about The same three or four celebrities selling a plethoria of diverse products.
Is it just me or does starpower lose its lustre when spread too thin? I*m starting to think that, when one sees the same faces pushing laptops, credit cards and what-have-you all at once, the impact is, uh, lessened, muffled or something. Is the mere thrill of seeing a much-loved athlete or actor or personality enough to sway? Whatever happened to marrying a name with a name brand ("reeech Corinithian leather")?
If the idea is to equate person with product, well, how well does that work when it*s person with 15 products?
A one night stand is not enough! Especially when it*s expected to compensate for half-assed creative or production (I guess a given when you blow 95% of your budget to get Michael Jordan to peddle your undies).
Perhaps it*s the Power Book big *n* little spot that finally got to me. I cracked a semi-smile the first time I saw it but then, the more I thought about... it just wasn*t all that clever. Sledge hammer obvious. The easy way out.
Oh, hell, it*s ok... I*m not so sure I could come up with better (off the top of my head, anyway).
if it helps any... I can*t stand celeb spots.
i can*t stand the cult of celeb worshipping either.
call me a conservative (i*m not tho) - but i reckon the punter would like to identify with hero/heroine in advert cranking out x product - the best way to do this so that tall, fat, short, skinny, black, white, male, female all identify is to make the product the hero.
though i have *gasp* used people in my ads that never how the idea starts out - i really try my darndest to avoid even using people. Not when people are used as prop - but when people are used as identifying hero/heroine.
Maybe i*m more acutly aware of how often you can miss when you*re trying to target your punter with the help of famous person X because I move around so much. It*s not like they hand you a pamphlet at the airport depicting the countries most selling celebs - so 90% of the time I have no idea who the famous geezer is, so 100% of the time celeb spots are completly lost on me. [and i have buying power! I*m a punter too!]
Ad ideas that could work *without* the celeb - and still use the celeb - are fine, as they aren*t lost on the part of the population who has never heard of... say Gary Glitter. Ads that rely on knowledge about the celeb to work, are just stupid, a waste of adbudget in my humble opinion. Or a futile exersise in puns, if we*re looking at UK print...
then of course there are celebs you see more often in ads than anywhere else. all Nike*s choices for their football/soccer heroes come to mind - a bunch of players who had their fame hayday long ago act out in every Nike ad.. and none of the new heroes that crop up with each new soccer season. It feels like taking a timemachine when watching any Nike ad. I*m getting bored with these fellars and i hated Ronaldo from the start... Oh there you go, another trap with celebs - a lot of them attract unsubstantiated hatred - the way i hate Ronaldo for some game long ago where he scored in some evil fashion against the team i was rooting for. razz
Dangerous thing, using celebs.
nextuptothebat?
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everything is so random there must be a pattern.