Bill Heater John hancock Financial Services - Pytka for

Hey Goodbye... I hate to tell ya what you probably already know, vintage ads are dead hard to find. wink If you have budget I know for sure that usatvads.com has it - and heck so should Pytkas own rep dontchathink?



googling I managed to find this



http//www.adweek.com/adweek/creative/top20_20years/hancock.jsp



"Prudential had The Rock. Allstate had the cupped hands. Travelers had the umbrella. In 1985, John Hancock had agencies scrambling to find a way to help it stand out in a low-interest category that was already overrun with symbolic imagery.



For inspiration, Hill, Holliday, Connors, Cosmopulos copywriter Bill Heater and art director Don Easdon would take walks around Boston*s Back Bay that sometimes led them to the Claddaugh, a boisterous bar in the shadow of the John Hancock Building. There, Heater and Easdon soaked up the conversations of everyday people and began to lay out, scene by scene, situation by situation, the slice-of-life dramas that would ultimately comprise the winning campaign.".. and bla bla bla.. But check at the bottom of that page



Best Spots is selected by Adweek editors from commercials breaking on broadcast and cable television. Call Nancy Sobel at 646-654-5218 to submit reels for review or to order the video. Appearing alphabetically, Best Spots is written by Mark Lang.



so - they have it! order the video!



smile





it*s also on the 1986 Cannes Reel - http//www.canneslions.com - he won some award with that ad...



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everything is so random there must be a pattern.