Whassup with whassup winning the Grand PRIX??
Submitted by Toste on Sun, 12/08/2002 - 02:44.
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yeah dude, didn*t you get the memo? wink
for what it*s worth - i agree with you. so much so i nearly got kicked out of the Martinez for picking a fight with the judges who voted for whassup as the Grand Prix.
lol
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Ok, fine, so it*s real old news now, I just need to vent. The day Whassup won the Grand Prix I lost all faith in advertising. (or rather, the little faith I had).
When the independant won a year earlier, with their ten year old Tagline \"it is are you?\" - I was pleased for the sake of the winners. Planning, strategy, proper brief writing , a good creative team and good directing all came in to play in one film.
Whassup wins one year later, with a fluke film (I*m not saying it wasn*t a very catchy joke) with a bud-product slapped in, and a word from the joke used as tagline.
Aha.
So planning, strategy, proper briefwriting, a creative vision and all that is all out the window the nanosecond a director comes marching into your office with a funny short film?
So why does it matter in all the other cases?
Fuck, lets just not care anymore, and produce lots of ads that are essentially really funny jokes, with the product slapped in somewhere.
Hey, no creative process in solving the problem of talking to the clients target (or figuring out who the target is) - just a loveable film! Great! Commercial breaks will be awesome!
Fire the accountmen, fire the planners, fire strategy, matter of fact, screw the agency. Let the clients walk straight to the production houses of directors when they need a new film. Heck, let them come up with the joke.
Or is it just me?
razz
[ This message was edited by Toste on 2002-01-19 1821 ]