Dr. Pepper / Garth Brooks commercial

Lisa,



I*m not 100% sure, but I think the song is \"Wrapped Up in You,\" the first single from Brooks’ new album, Scarecrow.



Here*s a press release from the Dr. Pepper propaganda machine



Garth Brooks, Other Recording Artists

Featured in 2002 Dr Pepper \"Be You\"

Advertising Campaign



Mark McGrath, Thalia, Black Eyed Peas Also in Spotlight;

Focus to be on Individuality, Originality and Personality



DALLAS, TEXAS, Oct. 30, 2001 – Dr Pepper will become Garth Brooks* first product endorsement when television advertising featuring the country music recording superstar debuts early next month as part of a integrated marketing plan and promotional tie-in supporting the November 13 release of his Scarecrow CD.



Garth Music, a 30-second commercial in a music video format, will begin airing November 3 on network, cable and local television, and will feature Brooks singing a

Dr Pepper tune with lyrics such as Be you, do what you do, Dr Pepper.



Commercials featuring Garth Brooks will be the only ones Dr Pepper airs during a 90-day transition period from the 2001 campaign to the brand*s 2002 advertising.



Some of those airings will carry a five-second tag promoting the Scarecrow CD. In addition, the soft drink company is collaborating with two mass merchandisers for combined Dr Pepper and Scarecrow CD displays. From November 13-21, a nationwide, in-store redeemable coupon will offer $2.00 off the price of the Scarecrow CD when purchased with two 12-packs of Dr Pepper at all Kmart stores. Another promotion will take place regionally in 560 southwest Wal-mart stores. A specially produced,



Dr Pepper/Garth Brooks, promotional, standup, cutout display will be the point-of-sale piece in support of these promotions. Scarecrow is the first studio recording Brooks has released in four years.



\"We*re combining two great brands in this campaign, Dr Pepper and Garth Brooks,\" stated John Clarke, Dr Pepper Chief Advertising Officer. \"The campaign celebrates originality and being true to yourself. The new tagline sums up the campaign nicely – ‘Be you. Dr Pepper*. It*s also a thrill to have Garth as a Dr Pepper spokesman because he*s a real Dr Pepper drinker,\" explained Clarke.



\"I*ve been a Dr Pepper fan forever,\" said Brooks, who described the first commercial he shot for the brand as \"a slice of America on film.\" In the past, other soft drink companies approached Brooks, yet he opted not to endorse them because he wanted to promote something that \"I actually have in my house.\"



Garth Life will be the other 30-second commercial for Dr Pepper, and will be part of the brand*s 2002 Be You \"tribute\" campaign. It will feature Brooks as the everyday person he is when at home in Oklahoma.



In three additional 30-second commercials, Mark McGrath of the group Sugar Ray, Thalia and Blacked Eyed Peas perform tributes to past recording artists such as rock and roll great Buddy Holly (McGrath), Latin music star Tito Puente (Thalia) and jazz icons Ella Fitzgerald and Louie Armstrong (Black Eyed Peas). The campaign emphasizes the originality, individuality and personality of all recording artists featured – both past and present – and draws similarities to Dr Pepper, with its unique, one-of-a-kind taste that sets it apart from other beverages.



\"Our 2002 campaign reaches out to the entire population of the United States with a message that every person counts and is unique,\" stated Clarke. \"We are trying to connect with 12- to 34-year-old consumers in a country that is becoming more diverse each day. Through the Thalia and Black Eyed Peas commercials, we reach out to Hispanic and African-American consumers, while McGrath reaches out to all fans of rock and roll. Garth Brooks reaches out to a broad cross section of consumers,\" added Clarke. \"We haven*t used celebrities in our television advertising for several years, so incorporating them now is a departure, albeit a refreshing one, from recent Dr Pepper campaigns.\"



The campaign was created by Young & Rubicam New York, which has been

Dr Pepper*s advertising agency for more than three decades. In 2002, these commercials will air on the ABC, CBS, FOX, NBC, UPN and WB networks, as well as MTV, Comedy Central, BET, E!, TBS, Fx, USA, TNT, VH1 and Lifetime cable channels, and on National Football League (NFL) and college football games and NASCAR racing.



Additionally, Dr Pepper will also advertise on high-profile television events such as the Golden Globe Awards, Academy of Country Music Awards, Latin Grammys, Teen Choice Awards, SEC and Big 12 Conference championship football games and the NFL Conference Championship games.



Dr Pepper is the leading brand in Plano, Texas-based Dr Pepper/Seven Up, Inc.*s extensive soft drink portfolio. Dr Pepper/Seven Up is the largest non-cola enterprise in North America, with about 16 percent of the carbonated soft drink market, and it is the largest division of London-based beverage and confectionery firm Cadbury Schweppes plc (NYSE CSG). In addition to Dr Pepper, the company*s other major brands include7 UP, A&W Root Beer, Canada Dry, Sunkist, Schweppes, Squirt and Hawaiian Punch, as well as RC Cola. For more information about Dr Pepper/Seven Up and its brands, visit www.dpsu.com.

jeez I hate that commercial.

lol hehehehe .. good advice Robblink...