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About skew
All 40.000 commercials in the commercial archive are in Apple's free and fab Quicktime player format.
You should download Quicktime if you don't already have it.
In my town, most of the ads are crap. But it seems like very little is being done to change that.
It*s a town where you can hear/see/smell a really good ad and know right away that it*s part of a regional or national campaign.
I work for a small local shop, so my agency is partially responsible for this dribble.
Is this the same for most cities? Because I*d like to stay and change the world, etc., etc., but if I*ve gotta go to the ad-meccas to be in my \"element\"...
Mike
Suddenly Amsterdam was the ad-mecca of Europe, (though there is few actually good shops there).. Suddenly crispin and porter yank national accounts to Miami, suddenly all good ads come from Richmond Virginia.
It*s not the town. It*s the shop.
And to Badland*s point, the quality of work is directly proportional to how hard you work at each project. But let*s face it, some citys have better chances to do work for clients with bigger budgets. That*s the nature of the game. It*s not that work from New York or LA is any more conceptual, it just cost more to make and is spread over a wider audence.
Regional clients are the best target for doing great advertising. Big company committees kill great work at bigger shops.
I*d take a mom and pop restaurant around the corner over a conglomorate chain anyday. If you want win awards at a big shop, be prepared to wait in line.