Europeans and crap-crap-crappy advertising
Submitted by anonymous on Tue, 12/10/2002 - 18:50.
If that anon spelling nazi is the same as the one who started this post...they could use some help themself.
Personally I find the differences of advertising in various countries interesting.
Even with targeted ads in the US you still get that watered down concept. I think it has more to do with the clients than anything else. Ultimately they are the ones who make the choices, and I think they tend to play it much safer than elsewhere. Then again the grass is always greener.... wink
Why is it Europeans seem to think they are so cutting edge when it comes to making ads? I just don*t see it. I will give them credit for their art direction, it is, for the most part, better than the stuff being pumped out in United States. But as for concepts, smile). Everything is solved with a simple visual cliche. And sometimes not so simple visual cliche. And do these people have a hang up with male genitalia, female genitalia, people going the bathroom, S and M leather stuff, people dying in ads, and dog poop??? Grow up. This is so played out by now. Stop trying to be edgy. When you try to hard, you end up not being edgy. Can any of these people actually craft a decent headline? Just try real real hard. I know you can do it! smile) Sincerely, An American. smile
You*re not serious are you? Is the Grand Prix winner \"The independant\" edgy for edgy*s sake? Does it have any genitalia or poop in it?
And why is it that so many american ads - especially from states such as Virginia and the Carolinas - have funny-ha-ha headlines and graphic design visual that are so not married one might belive you still work in the pre-bernbach days of keeping a Copywriter and a Graphic Designer in seperate offices.
American ads lack concept far too often and replace it with budget and witty wordsmiths.
Ever tried selling the same poster pan european? Ever tried making your ad understood by people who speak several different langugages?
Um, I think you mean... \"Whine-O\" What exactly is a \"whin-o\" (?)
Whin-O is the letters of my name(s) scrambled. Do*h.
Trolls may play - but Mr Anonymous logging in from AOL.com in Virginia, don*t forget that you are never *really* anonymous on the net, so you might as well sign up, get a handle (Whine-O perhaps?) and put a handle to your posts, rather than being a anon.
Why is everyone getting their undies in a bundle for? I live in the midwest, and if you saw the local work around here, you would all piss your pants laughing. I wouldn*t presume to undertake creative in a foreign country, and neither should any of you. Why don*t we have a truly pointless argument, and debate who came up with Punk first? And don*t even pretend you don*t know what I*m talking about. I know for a fact that you all hung out in malls when you were 15, and had Doc Martens.
I still have boots. I never had malls. And we are getting our pants in a bundle because this was a good piece of flamebait. razz
Debating the quality of different countries creative output is interesting, even if this was a trolltalk.
Far be it for me to be seen to be spouting anti-American vitriol, but (as a Brit that lives and works between both the States and the UK) I*d say that the US market espouses the term Lowest Coomon Denominator, and I*d hope you*re sufficiently self-aware to recognise that. The nugget of occasional genius can*t possibly make up for the 1-dimensional toss that clogs up American airtime and adspace like so much unwanted toejam. Climb down off the high horse, Anon my friend, and you*ll find yourself knee-deep in shit.
By the way, that last Anon was from me if anyone fancies a row. smile
Aaaah - no protest from me as I agree on the lowest common denominator. "now you must realise that we will show this in the east, midwest and west, we will show it day and night, ANYONE could be wathing" and then you end upwith "Hi I*m not a doctor but I play one on TV".
The only thing that will save americans from lame-ass ads is the targeting of specific markets - see ads shown during sports (Fart humour, Laddish style, Sexy bikinichicks), and ads shown on "Oxygen" (emotional ads, children, flowery dresses, "men-who-needs-them" humour). So instead of creating good ads the creatives will play with stereotypes. (I watch sports - but not Oxygen - all markets are missing to target me).
-------------------------------------------------------
( d )( a )( b )( i )( t )( c )( h )
Everything is so random there must be a pattern.
Hysteric, you misspelled the words \"common\" and \"recognize.\" And \"ad space\" is one word not two, Benny Hill. Call me a crazy untalented hack American, but I think \"toe jam\" is two words also. Hey, maybe you should spend less time \"between the states and Europe\" and more time workin* on that them there spelling, Mr. Jet Set. By the way, what do you do for a living? Are you a male flight attendant? Hey, while your up, go freshen up my drink, Skippy. Out. grin
Apologies young man, in my keenness to point out your shortcomings I obviously forgot to re-read my post. And I thought this was meant to be a forum rather than mud-slinging.
By the way, \"while your up\"? You must be a Chicago-based copywriter. People in glass houses, sweetie... just keep talking. I*ve had a crappy day and I could do with a giggle.
\"Recognise\" is the English and correct spelling.
\"Recognize\" is the Americanism. grin
So I did spell it right? Thanks for the seal of approval kiddo.
sheesh. spelling nazis. razz