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Tricky submitted another Badland case?

Submitted by Anonymous on Tue, 09/18/2001 - 21:51.

So.. is there a TV tuning trend going on yet?

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Submitted by Dabitch on Thu, 03/29/2001 - 14:06.

User tricky just submitted this

\"wanted to add another one to your badland list - you lot will have to do the fine searching, but here*s the lead.



Palmer Jarvis DDB in Vancouver have an award winning print and outdoor campaign for a TV Station called TV12. The ads ran in 98-00 and appeared in CA/won awards in North America. The campaign uses a visual of a popular show on the station (like Seinfeld) with a graphic bar at the bottom of the ad which parodies the volume bar that would appear on the TV screen if you were changing the volume. (more difficult that I thought to describe..never mind)



the exact same visual device was used in a car commercial that won a bronze or silver lion at Cannes in 98 or 99. I think the car ad may have been French.



that*s all I can do \"



Anyone out there know of these two ads?

Submitted by anonymous on Wed, 04/11/2001 - 18:23.

Quote


On 2001-03-29 1306, dabitch wrote

User tricky just submitted this



\"wanted to add another one to your badland list - you lot will have to do the fine searching, but here*s the lead.



Palmer Jarvis DDB in Vancouver have an award winning print and outdoor campaign for a TV Station called TV12. The ads ran in 98-00 and appeared in CA/won awards in North America. The campaign uses a visual of a popular show on the station (like Seinfeld) with a graphic bar at the bottom of the ad which parodies the volume bar that would appear on the TV screen if you were changing the volume. (more difficult that I thought to describe..never mind)



the exact same visual device was used in a car commercial that won a bronze or silver lion at Cannes in 98 or 99. I think the car ad may have been French.



that*s all I can do \"



Anyone out there know of these two ads?

Submitted by Dabitch on Wed, 04/18/2001 - 14:38.

Quoting an entire message without replying isn*t really that helpful.

Submitted by geppy on Fri, 05/04/2001 - 21:22.

PJ DDB did use that device in their TV12 campaignbut it has been used a lot I*ve noticed. They may not have even been the first. Though I could be mistaken on that point. Wish I could cite others, but I can*t.

Submitted by Dabitch on Mon, 05/07/2001 - 20:19.

Aaaah.. maybe I can get their reel.... razz

Submitted by anonymous on Thu, 05/17/2001 - 18:04.

another use of the tv adjustments - Huggies diapers.

Submitted by raresh on Mon, 06/11/2001 - 16:54.

grin

Yeap. The advertiser is Daewoo, the car is Leganza, I can*t recall the agency. Anyway, I find this concept more compelling while the car is moving, the supposed viewer adjusts the colour, the contrast, the brightness and finally the volume. At loud, the only noise is a frog*s croaking and not the car*s engine.

My guess is the commercial won the Cannes in 98 - I mean before the TV12 ads appeared.

Submitted by anonymous on Fri, 09/14/2001 - 21:46.

I*ve recently seen a Porshe or BMW one

where the bass/treble are adjusted for

the exhaust and engine sound of the

car as it*s rolling