Pet Peeve Expressions
Submitted by caffeinegoddess on Sat, 11/27/2004 - 21:49.
VFiX
I*m sooo sorry man... I know that I am guilty of that at least once. Feel free to kick me. I promise I won*t do it again - actually the operator gave me a look that could kill so I learned pretty fast to not do that.
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Thought I*d kick this one off.
AE says \"Let me just put my client-hat on..\"
or
\"You must realise that people [here] aren*t as ad-literate as people [anywhere else]\"
*sigh*
grin
Or pet peeve brushoffs
AE The client loved it. They*d just like to change the line. And the visual.
My god - I heard that one yesterday! razz
How about this one seen in a brief for a company given to me by an AE.
Client USP
They are dynamic
They are people-oriented
They strive for that \"human touch\" but are technologically driven
aren*t all companies like that? so what*s the unique selling proposition?...duuh!
eek
Why don*t you flush that idea out? (They don*t know how right they are.)
fantastic work but we were looking for a red haired midget with bucked teeth and a speach impediment.
\"It*s a great radio spot, they love it the way it is...they just want to add these ten lines to it. I told them you could fit it in...\"
And I have to say if I hear \"We love your work but we don*t have any openings right now\" again, I*m going to have to scream and rip out all my hair.
razz \"we love your work\".. Hehehe - spot on!
If you guys think you have it bad, you*ve obviously never had to suffer the following in a meeting...
\"Let*s make sure we have all our ducks in a row\"
\"Is everyone singing from the same hymn sheet here?\"
What about these?
\"I have an account executive who is so stupid that even the client has noticed\"
\"The Chicago train leaves at 5.30. Be under it\"
or Arkensas client to account man \"Just think of me as a marketing-illiterate red-kneck\"
Account man \"No problem\" confused brettTempleton@compuserve.com
To client from planner \"Where is your branding at.\"
Does anyone know what that means? Is the expected answer a place? Why is there an at on the end of the sentence?
Here are my favorite sayings to make a creative go through the roof. mad
CLIENT \"Can we add a call-to-action or create a sense of urgency?\"
CLIENT I want a TV spot like [Insert Cannes winner here]
A.E. to CLIENT \"Sure, we can have that tomorrow.\"
A.E. to CREATIVES\"The client demands it now.\"
CLIENT Or brand personality is friendly yet affordable.
CLIENT \"Let me run that by legal.\"
CLIENT\"I just don*t think our customers will GET IT.\"
CLIENT ABOUT A RADIO SPOT\"Why can*t we put our phone number in it?\"
ANSWER Because people don*t drive around with a pen a paper listening for your commercial!
ae \"but, we could never . . . \"
creative \"why not?\"
ae \"I*d really like your input on this brief?\"
translation i don*t have a f*ing clue how to come up with a usp
ae \". . . stick to royalty free . . \"
creative why don*t you handcuff, hogtie, and gag us while you*re at it
ae \"i get it, i*m just not sure the client will\"
translation i have no balls
razz
Oooh ducks at a meeting...now that I*d love to see.
what - real ducks?
Another one - this one you*ll hear at Interviews and such - in ANY given country
"We do very (insert country here) ads." - basically meaning that you bloody foreigner couldn*t possibly understand how to do that. This phrase I simply HATE. It*s incredibly shortsighted.
It*s twice as insulting here in Denmark - Danes and swedes may think they are very different BUT OH C*mon! we*re NOT really,
There are biggere differences between Skåne and Norrbotten in Sweden that there is between southern sweden and Denmark. But thats irrelevant, I digress.
For years on end, men have been the creatives behind tampon adverts, People who bike to work have been selling cars. The point is, us as advertising men and women SHOULD have the ability to understand the target market - even for products we never use. It*s called researching the target - and we all do it. We have to understand the mind of the particular punter we are targeting, be they a skater, a "new-dane" (ie; Immigrant, horrible word isn*t it?), a happy widow, a affluent male in his mid fourties.
There is a difference in the tone of an ad (and thus also the culture of the punter/market) that sells expensive cars - and an ad that targets teen sk8ter boys . As adpeople we should know this. These cultures (mercedes vs Sk8terkidz) are more different than a Merceds buyer in France and a Mercedes Buyer in Italy. To say we do only very (insert country here) ads is to flaunt your own advertising ignorance.
In My Humble Opinion of course.
test two.
AMs wanting to *utilize* anything.
It gives me the creeps every time.
lol
The last time I was present when an AE used that phrase I informed them that it wasn*t really a word.
>>To client from planner "Where is your branding at."
>>
>>Does anyone know what that means? Is the expected answer a place? Why is >>there an at on the end of the sentence?
lol lol lol lol - all good questions.. Man, I*m glad I never heard that one. Or perhaps i*ve just pushed it out of my memory.
Coming from the Post/VFX side of things, the phrases from creatives that fill me with fear are the following phrases, innocently uttered after HOURS of fiddling with a small grouping of pixels
"That*s it - perfect - I love it....but I wonder if..."
"Let*s try..."
>shudder<
Ad salesman Today, I want you to give me a really dynamite layout.
(As opposed to the schlock I toss at you the rest of the time??)
/work at a daily newspaper