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James Rouse makes it quick for Fallon and National

Director James Rouse of OUTSIDER USA offers "quick" scenarios to underscore how fast and easy it is to rent with National's Emerald Club. One spot shows how a chef's hygiene can accelerate a "Business Lunch"; in another, a pair of forceps make a winning "Lawsuit" a foregone conclusion; and a booted getaway vehicle makes for the "Car Chase" that never was. The campaign created by copywriter Paula Maki and art director Michael Rogers at Fallon.


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