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Xbox 360 Crashes French PS3 Launch party in Paris

Submitted by Dabitch on Mon, 03/26/2007 - 14:26.

in

Don't know how they got wind of it but fubiz tips us to this little guerilla marketing battle that took place on the Seine in Paris - where Xbox 360 gatecrashed the PS3 launch party by getting their own boat and just following the PS3 one around with it. Cute.

Technorati Tags: Ambient & Guerrilla games, hard-n-software (ads) *new

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All 40.000 commercials in the commercial archive are in Apple's free and fab Quicktime player format.
You should download Quicktime if you don't already have it.

Latest Adland Commercials

Arby's - Role Play (2008) :30 (USA)

Submitted by claymore on Thu, 12/04/2008 - 14:30.

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food, snacks & eatin' places (ads)

Arby's makes it hard.

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Victoria's Secret - Merry Christmas 2008 - long (2008) :60 (USA)

Submitted by claymore on Thu, 12/04/2008 - 14:00.

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wear - apparel, fashion & bling (ads)

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Barnardos - Break the Cycle - (2008) :60 (UK)

Submitted by Dabitch on Tue, 12/02/2008 - 14:42.

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sway (pro-bono / non-profit ads)

BBH London creates another controversial Barnado's campaign. Remember the feeding baby cochroaches, methylated spirits and dirty syringes campaign in 2003?
From The Mirror:

More than 300 viewers have complained about a Barnardo's advert showing a father repeatedly slapping his daughter around the head.

The Advertising Standards Authority expects further complaints and says it is one of the 10 most reported ads this year - despite only being on air for two weeks. The ASA said: "People find the graphic violence very distressing. We have launched a formal investigation, looking into taste and decency guidelines."