Bravissimo ad campaign follows in Dove's footsteps
Submitted by caffeinegoddess on Wed, 03/14/2007 - 14:59.
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Bravissimo has launched new ad campaign featuring the ladies who wear their bras.
The women, all different ages and sizes, have one thing in common – their boobs are DD or above, with their exact cup sizes proudly displayed in the TV and magazine ads which launched this week.Bravissimo's Jo Lee says: "Our customers were saying they wanted normal women with normal shapes advertising our products so we listened to them." There are sure to be male fans of the bra-vellous new campaign out there too.
I have to wonder if they were inspired by the Embracing Real Beauty Dove campaign by Ogilvy...very similar concept. What do you think?
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Very similar, but with Bravissimos product range the idea is a lot closer to their home. So to speak. They have a great range of shirts and super halter-tops, frankly I'd prefer to see that shown in ad campaigns, because heaven knows its almost impossible finding a shirt that stays shut when you have an ample bosom.
Thank god. :D
I like the idea of showing more and more "real" women in ads. I do wish, in this case, they had shot them better. It's just not a very good image and that takes away from the positive statement. One thing Dove got very right was the production values in its photography.
While I can see the idea is the inspired by Dove, I don’t mind. It’s taking it a step further and I agree, at least they're talking with real people in mind. Certainly not the Uber Sex Nazis who kill with a stare found in the Victoria's Secret spots.
Too true. The photography feels cheap.
The ad is available here on Bravissimos ad-site. Geez, them girls giggle a lot.