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Orange - Belonging - (2007) :60 (UK)

Submitted by Dabitch on Sun, 02/18/2007 - 18:18.
in

A new ad for Orange is out, created by exported Swedish Team Sam Åkesson and Tomas Mankovsky at Fallon London, directed by Frederic Planchon. I asked how many takes it took because, how did they do that? Pretty neat effect.
update Sam replied to my question "yeah it took A LOT of takes, and we spent about 2 months of rehearsing to get all the choreography and movement right... Basically it involves a lot of people running and jumping in to holes..."

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Average: 4.8 (100 votes)
Submitted by Andreas-Udd on Sun, 02/18/2007 - 19:39.

posted on Digg btw.

Submitted by RLDavies on Tue, 02/20/2007 - 13:43.

I love this ad! My eyes are on stalks every time it shows.

We thought most of it was digital trickery. You mean to say it's all real? Wow, I'm even more impressed. Massive congratulations to everyone concerned.

Submitted by areia on Wed, 02/21/2007 - 14:39.

I'm going to marry this ad.