
BBH London creates another controversial Barnado's campaign. Remember the feeding baby cochroaches, methylated spirits and dirty syringes campaign in 2003?
From The Mirror:
More than 300 viewers have complained about a Barnardo's advert showing a father repeatedly slapping his daughter around the head.
The Advertising Standards Authority expects further complaints and says it is one of the 10 most reported ads this year - despite only being on air for two weeks. The ASA said: "People find the graphic violence very distressing. We have launched a formal investigation, looking into taste and decency guidelines."
Although I can't understand the voice over at first glance it seems to me that this ad is completely missing the point. On the other hand the imagery is so weird and confusing that it makes me stop. It makes me try and find out what the relevance is to the product. It definitely gets stuck in my head. Or, maybe I'm just a sucker for animals.
I know, a walkman ad where the quirky spokesanimal doesn't walk. Crazy japanese. ;)
Trivia: Choromatsu is seen to close his eyes during the ad because, according to unnamed sources, he was tired during filming, and was recorded nodding off. Choromatsu, at 29 years old, would have been about 100 years old in human years. Choromatsu had been retired from the entertainment business since 1990.